Social Media:  Maximising Opportunity and Managing Risk

This is the 2nd Summit in the series this year after a succesful inauguration in Nottingham which has been described as;

“I attend at least a couple of events a week, many of them Social Media orientated, and I have to say yesterday was one of the best I have been to so far. The speakers were excellent.”

“Great event this morning, well done. Good speakers, good interaction, good networking. Spot on.”

“Ryan and Andy have come back enthused by what was discussed.  So well done, and I think you’ve just made my job even harder now!!” 

“...so much useful information, my head is still buzzing! ”

With the help of speakers from Liverpool FC, Lotus Racing, Field Fisher Waterhouse, Paratus Communications, WeWin Games and Spearfish Labs we will be bringing you ideas, strategy, case studies and much more.

Being a social media event there will be more to it than presentations and powerpoint slides - interactivity through discussions and questions to help relate it to your own organisation and bring to the fore anything you may not have understood

Further down the page are the speaker biogs, event format, partners and at the bottom a list of all those who have booked onto the Summit so far.

If you have any questions then you can contact me on daniel@theuksportsnetwork.com or @DanielMclaren on twitter.  Thanks for your interest and I look forward to meeting you on Thursday

Details:

Date: Thursday, July 15th 2010

Time: 9.30am Registration - 6:30 pm End of Networking

Location: Field Fisher Waterhouse, 35 Vine Street, London

Press Passes: A limited number of press passes will be granted. Please apply here for press credentials

Includes: Full day conference, light breakfast, Mezze lunch, snacks/beverages all day, Wine/beer/soft drinks networking hour

Top 4 Reasons To Attend

1. All Exciting and Passionate Speakers

2. Amazing insights

3. Cant be touched Value for Money 

4. Take home knowledge 

Speakers

Matt Owen   -    Community Manager at Liverpool FC

Matt is Community Manager at Liverpool Football Club's official website.  For the last 2 years alongside the Content Team Matt has been responsible for developing the LFC presence in Social Networks and developing online communities within the Official LFC website.  A Liverpool supporter for many years, Matt's background includes marketing, TV production, journalism and commerce.

Twitter: @lfctv

Tom Webb    -    Communications Manager at Lotus Racing

Alongside the growth of the factory and race team has been the creation, development, launch and communication of the Lotus Racing brand. Tom Webb, Lotus Racing Press Officer, will be discussing the role digital communications, and specifically social media, has played in the establishment of the team’s brand in one of the most competitive media environments in any form of modern sport or entertainment today, The Formula One™ World Championship.  

twitter: @MyLotusRacing

Mike Dunphy   -   Managing Director at MD Media Consulting

Mike set up MD Media Consulting in 2008 with the vision of helping brands and organisations maximise their mobile potential and now works with a number of top football clubs including managing Liverpool FC's current mobile business.  He managed the MUMobile business for Manchester United FC between 2004 and 2009 delivering many firsts in the mobile sports arena, concentrating on content distribution and servicing fans via the mobile whilst supporting the club's wider commercial strategy. 

He has worked with numerous brands in sports, mobile and gaming including Arsenal, Real Madrid, Vodafone IGT/Barcrest.  He has previously worked in various production management and commercial roles in a number of telecoms operators and technology partners.  He is a Business Graduate and an Associate of CIM.

Twitter: @mdunphy

Adam Vincenzini   -   Lead Social Media Consultant at Paratus Communications 

Originally from Australia, Adam spent a number of years working with the Australia Cricket Team and also worked with the Australian Football League, adidas, Basketball Australia and the ICC.  In his current role with Paratus he is steering the social media activity for Vodafone, including its F1 Sponsorship exploitation and Marston's, making the most of its association with Cricket. 

He also continues to work closely with Cricket Australia as an advisor and is involved with the Cricket Foundation's 'Chance to Shine' initiative.  Some of the athletes Adam has worked with include:  Ricky Ponting, Shane Warne, Kevin Pietersen, Brian Lara, Tim Henman, Martina Navratilova and Ellen Macarthur.

Twitter: @AdamVincenzini

Bill Boorman    -    Founder of #TruEvents

Bill describes himself as being a non-academic trainer, preferring instead to deliver “true life” training that mixes reality with theory. Through his many experiences can draw upon real case studies that help make sense of the problems delegates face.

As a presenter, Bill has delivered many keynotes to industry leaders, working to his usual aim of informing, amusing, educating and inspiring change. It’s a simple belief that people learn best when they are smiling. 

Twitter: @BillBoorman

Lewis Cohen    -   Partner at Field Fisher Waterhouse LLP

Lewis has a particular sport and sponsorship focus and his recent work includes advising in connection with the sponsorship of the FIFA World Cups in 2010 and 2014 and the Confederations Cups in 2009 and 2013, Cancer Research UK's Race for Life, the Greyhound Derby and the Ballantine's Championship.  He advises a leading Premier League football club on its commercial and intellectual property arrangements such as sponsorship, licensing and brand protection

Ed Hartigan     -   Founder of Spearfish Labs

Ed has been involved in new media and emerging technologies since 2001 when he co-founded OnCampus  and built it up to be the largest online publisher in the UK student market until leaving in 2008.  Founder of Spearfish Labs, a communication company in 2010. They use the latest emerging and social technologies to help organisations of all shapes and sizes communicate better, internally and with their customers with a focus on the Sports & Entertainment industries and specialise in builidng programs that bring the clubs or athletes closer to the fans.

Twitter: @EdHartigan

Daan Jansonius    -    Account Manager at SocialMedia8

Daan has over 5 years experience in online marketing.  In 2005 he helped set up Talklfc, which has become one of the most popular communities for Liverpool FC fans.  He is also the founder of The Socialistas - a place for young and ambitious people in the communications industry to share their passion for social brands.

In recent years he has been studying social media extensively both whilst at university and on placement with search engine marketing agency Onetwomarket.  This helped him develop a greater understanding of how brands can become relevant in this space.  He currently works at  global social media marketing agency SocialMedia8 (part of WPP) where he helps brands including Nike, Heineken, Chrysler and LG understand and engage in social media.

Twitter: @Daan83

In Partnership With

FFW are more than just a European law firm specialising in providing commercial solutions for all industries and sectors. It’s our ability to embrace change and to navigate and capitalise on the changing market that makes us different.

They have over 142 partners, 240 other lawyers and nearly 300 support staff across offices in Brussels, Hamburg, London, Manchester and Paris The firm also has exclusive relationships with Spanish firm Jiménez de Parga and Italian firm, La Scala.

The main areas of practice are corporate, IP, technology and regulatory law. They also have leading expertise in areas such as banking and finance, financial services, real estate, dispute resolution, personal injury and medical negligence.

Media Partner

F.C. Business is the trade magazine for the UK & Republic of Ireland football industry serving as a practical guide to those involved in the business of running a football club at every level. Published since 2004, F.C. Business in now at the forefront of the football industry.

With the largest readership of decision makers within the football industry, F.C. Business continues to make huge strides within the industry when linking buyers & sellers as well as providing insight, discussion, research and information on all topics that impact the football/soccer industry.

Produced & Hosted By

The UK Sports Network is a web resource for everyone involved in the business of sport in the United Kingdom. Since November 2009 almost 1000 professionals from all forms of sports life have joined the LinkedIn group.  Expanded into hosting popular networking events, social media summits and sponsorship seminars.